Doctor Online Reputation Management
07/03/2012 21:26One of the most common challenges that every online coach is facing on a day-to-day basis is getting people to sign up to their programs. You see, asking online users to click that "buy" button isn't a piece of cake. You'll need to inspire and motivate these people so they'll take action. You'll need to give them compelling reasons to give you their money.In this article, I wish to give you a simple guide that can truly make a difference on your sign-up rate. Follow this and be assured it'll do wonders to your business.First, do not get too excited to sell your coaching programs instead, start by building relationship with your prospects. Get to know these people and be willing to listen to them. Let them talk about their problems and let them ask you their question. Be patient in providing answers and giving out expert advice without getting in return (at least not yet). The goal here is to give these people a chance to know you and to convince them that you're an expert and a good coach. Once you've earned their trust, it'll be much easier to get them to sign up because they already know that you will not fail them.Reputation management. When it comes to selling something online, reputation really matters. You see, when people are about to buy something, they do not only research for product info, they also check out the sellers before they make a purchase. So, if these people found so many bad reviews about you and your programs on say relevant blogs and forums, you cannot really expect them to put their money on the line, right? What you can do is to ensure that both your prospects and your paying customers have nothing but amazing words for you.Read more about Doctor Online Reputation Management This will happen if you're always friendly and accommodating whenever they contact you. Of course, you need to give them their money's worth each time they buy your products and services.Upsell. Know how to maximize your profit per client. If they bought your email coaching programs, ensure that you upsell your other programs. If these people are happy with your info products, you can be assured that they'll buy again. This is much easier compare to finding fresh customers. To promote customer loyalty, set up an incentive program for your returning customers. Although you need to reward them with something, you don't need to give them items that are ultra expensive. In fact, free ebooks or CD series would be okay. I'm sure they'll appreciate it.Referrals. Your previous customers are the best "affiliate marketers" that you can ever find. As they have first-hand experience with your programs, they can easily influence the buying decision of their friends and family members who are looking for coaching programs. To get them to refer you to other people, offer enticing rewards. Giving them commissions and free products and services would be great. If you can get all your customers to do this for you, I'm sure you'll be surprised with the amount of business you'll see on your doorstep soon. For more info visit Doctor Online Reputation Management
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